Our selection

Discover some products ideal for oily skin and formulated with 100% natural oils: cleansing oils, face serums & specific treatments.

TIP

Remember that oily skins which are likely to develop acne are the result of a combination of elements. In order to get the benefits you want, choose one of the above natural oils for your daily skin care routine but don’t forget all the other steps, such as:

1. A complete beauty routine, tailor-made for this particular skin type
2. A healthy lifestyle

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23 St Beauty

What is Normal Skin?

Neither oily nor dry, not prone to redness or breakouts, and not sensitive. Normal skin is compact and has a uniform complexion, in other words is well-balanced skin. People with this skin type have the option of experimenting with a wide variety of beauty products.

How do you maintain good skin conditions?

Even if you’re one of the lucky ones with normal skin, a brilliant skin care routine is still fundamental to keeping your skin healthy. The most important part of having normal skin is caring for it to preserve its balance.

Your daily skincare routine

The basics that normal skin needs are:

1. Use a gentle cleanser to wash. We suggest using the Edible Beauty No.1 Belle Frais Cleansing Milk.
2. Moisturize daily. We suggest using the Baiobay Hydrating Gel-Cream.
3. Use a broad spectrum sunscreen that blocks both UVA and UVB rays. We suggest using the Odacité Sun Guardian Day Cream SPF 30.

Follow these beauty tips for a healthy skin

1. Protect your skin against pollution with a correct skincare routine.
2. Apply a mineral sunscreen every day.
3. Relieve stress & anxiety – yes, stress can cause skin problems.
4. Avoid these skincare ingredients.
5. Remove any makeup before going to sleep.

Skin Quiz

What it looks like?

The skin shows its first signs of ages like: wrinkles, lack of elasticity, pigmentation, fine lines and often is even dry and/or sensitive.

Why is happening?

Well, of course for time. But think about even to your lifestyle because it can affects skin.
Alcohol, smoke, bad habits like not much sleeping and excessive solar exposition ( without the right sunscreen) can contribute to “premature ageing” of the skin when it’s not time yet!

What can I do ?

At this point skin it is what is and bringing it back is impossible.
However we can do a lot to slow down the cellular ageing process. Moreover, if our mature skin is feeling tight or irritate, we can avoid it.

Mature skin beauty routine no needs extra steps, but products rich in actives cosmetics to improve the quality and the look of the skin. Skip to the anti-age beauty routine.

Detersion

Choose a oil clenser to get rid of impurities and toxins. This kind of cleaning will moisturize, lift up and help to get a skin more glowing. This step is excellent done in the evening.

Hydration

Invest your evening beauty routine in moisturizing, choose an active face oil with a high content of linoleic acid, which improves the texture and the elasticity of the skin. Oils high in linoleic acid: hemp seed, rosehip and evening primrose.

With ageing, skin needs the vitamins that stimulate the production of collagen, the protein that gives skin its young and firm looking.

An example? Vitamin C!

This holy grail vitamin prevents from UV rays damages, reduces hypigmentation, promotes the synthesis of collagen and elastin.

To reduce skin aging, try the benefits of vitamin E, the antioxidant for excellence.
Why? Because with vitamin C it’s the perfect blend.

In the end avoid the ingredients that clogged pores on your skin ( silicons, paraffin, mineral oils, etc,)
Read more about on: INCI cosmetics

TIP

Organic cosmetic products require properly storage conditions, especially the ones with actives ingredients. We recommend to: keep them tightly closed, away from heat sources, sunlight and store them in a cool and dry place.

Important!
Wear sunscreen is the best anti-aging choice that you could take since young age! It helps to fight signs of ages and blocks sunlight. Indeed solar exposure causes skin aging. Safe and natural options are creams with mineral sun factor like zinc oxide and titanium dioxide.

Treatments

Removing dead cells from the surface of the skin with exfoliation, guarantee a quicker cellular turn-over. It fades dark spots and wrinkles and makes skin ready to receive all the nourishments from beauty routine. The AHA’s (Alpha hydroxy acids) are fruits derivates used in chemicals exfoliators known to be remarkable anti-age ingredients.

A weekly step, 2-3 times, to add in evening skincare routine ( less if your skin tends to be sensitive, reddned or dry).

TIP

Relax, take it easy.
Focus on your wellness and keep away the stress!
Support your self care with the efficacy and the aroma-therapeutic aspects of some cosmetic products.

3-Step Skincare Routine

Find out a simple yet effective basic skincare regimen for mature skin.
All products are 100% natural, cruelty free, eco-friendy and always free of harmful chemical ingredients. Get ready to fall in love with your new green beauty rituals!

Skin Quiz

Which are the common symptoms?

In case of combination skin the T zone (nose-forehead-chin) can be easily noticed for its oily look and in other areas can be dry, tight and/or sensitive. It’s also a skin type prone to occasional problems such as imperfections, pimples, blackheads, rashes, hyperpigmentation.

What causes this condition?

Usually combination skin is the consequence to wrong beauty products, too irritating or just too much “rich”. That’s why knowing our skin type help us to choose with consciousness which beauty products are more suitable to our face.

Obviously other factors lead to this condition, genetics first of all, but also exterior causes like climate. During summer, due to high temperatures and humidity, skin condition can change and worse.

How to naturally restore the skin balance?

Combination skin shows different situations that must be controlled and handled at the same time. Beauty routine will have to be very careful and balanced. Indeed the skin is going to be moisturized ( avoiding the use of too heavy products that might clogged pores) and exfoliated ( without causing further dryness of the skin).

Important!
Applying everyday a mineral sunscreen prevent from UV rays to clog pores. The basis of every skincare routine.

Detersion

The basis of this beauty routine, as for the oily one. Choose a gentle cleanser which not further irritates the skin, without aggressives surfactants (SLS) and added fragrances. Forget soap and bar soap!

Hydration

With this skin type it’s important to apply different products on different areas. For example, apply light gel or products which absorb the sebum from the T-zone while use more moisturizing creams on the driest parts.

Always choose formulas with no silicones and others comedogenic ingredients. Learn some more about oily skin.

If some parts feel still tight, you can complete your beauty routine with a serum ( before the face cream) and/or another richer moisturizer.

TIP

Using gentle products rich in antioxidants helps to take care of the skin and keep it healthy. The right amount of Vitamin A is really effiecient for combination skin! We can find it in natural ingredients like rose hip oil ( contains retinoic acid) and sea buckthorn oil.

Treatments

Bring back the glow on your skin with a exfoliating treatment which get rid of dead cells and minimize pores.

Blackheads.

This skin is characterized by imperfections and enlarged pores especially around the nose. From now on exfoliate from the deep with a chemical exfoliator in lotion based on fruit acids.

After noticing the first results, follow a prevention plan, moving from chemical exfoliation to physical exfoliation, with a face scrub and, if you prefer, beauty devices or cotton muslin cloths.

As we have seen, this skin need to be treated with different products. Once or twice a week apply a clay face mask only on the T-zone. It will help to absorb the oil in the excess, get rid of impurities and will prevent from blackheads to reappear. On the rest of the face opt for a moisturizing mask.

TIP

• As for oily skin, if in certain areas your skin shows too shiness, it’s recommend to use a mineal makeup. This kind of makeup absorbs the oil in excess and it’s very lasting.
• In the end, after a long day, always remove make up! The dirt and make up pigments contribute to make imperfections ( pimples, blackheads, etc.).

3-Step Skincare Routine

Find out a simple yet effective basic skincare regimen for combination skin.
All products are 100% natural, cruelty free, eco-friendy and always free of harmful chemical ingredients. Get ready to fall in love with your new green beauty rituals!

Skin Quiz

Which are the commons symptoms?

Dry skin may looks tired, dull, without tone and elasticity, easy to break.
Unlike the oily skin, this skin type has a lack of sebum production. Our body naturally produces this hydrating superficial oil layer, that in normal situation should guarantee the right facial hydration, holding the water deep, while in case of dry skin doesn’t happen.

What trigger dry skin?

Like others skin type, reasons can vary: genetics, age (skin ageing causes skin dryness), hormonals changes, particular meteorological conditions (wind-sun-cold), excessive sun exposition or to tanning lamps, medications and at last, but not less dangerous, the use of too aggessive cosmetic products.

The result?

Skin reduces its defenses and its damaged exterior natural barrier doesn’t hold the water as it should do, making the skin dry and tight.

How to restore the skin balance naturally?

The skin needs to be repaired to boost the cell turnover with nourishing oils and rich of fats to strengthen it deeply and giving it the necessary humidity.
See in detail how to create Step-by-Step a suitable skincare routine dedicated to who suffer from dry skin.

Cleanser

With this skin type, detersion it’s a beauty routine step that you should do only once a day, in the evening, using gentle natural products, avoiding aggressive ingredients like surfactant (SLS, SLES) and synthetic fragrances.
Use cleansers oils or cream cleansers, which include natural hydration factors to nourish the skin.
Make a proper use of tab water that, with a 7 alkaline pH, can cause dryness. Avoid excessively long washes and with too hot water.

Moisturize

The loss of hydration it’s the first symptom of dry skin.
To restore the natural skin pH (between 4,2 and 5,5) it’s better focusing on rich moistorizing creams which have natural actives ingredients, so elements added to do a specific function, for example:

• Avena Sativa Kernel Extract (from the famous hydrating and lenitive properties, it’s a real defender of damaged skin).
• Gluconolactone (plays an important role in skin hydration and cell renewal).
• Citric Acid (a natural controller of skin pH).

Sometimes dry skin has similar condition to sensitive skin, like cases of inflammation.

Stay away from potentionally hyrritating ingredients and allergens (like alcohol, fragrances and some essential oils).
Prefer natural ingredients useful to reduce the inflammatory state, like the Bisabol, a component of chamomile essential oil, which has calming and lenitive benefits.
So if you search it in a beauty product take a closer look at the bottom of the ingredient list (INCI), a small quantity is enough.

Treatments

The absence of oil in dry skin makes it literally undressed of its natural oil. In addition to the moisturiser apply a facial oil to your evening beauty routine, for a highly nourishing treatment that will release its benefits during the night.

Such as in sensitive skin, avoid the practice of aggressive physical exfoliants such as facial scrubs and exfoliation beauty tools. Choose a chemical exfoliant (AHA) based on fruit acids.

TIP

Dehydration and smoke can dry the skin. Drink at least 1,5 L of water per day and don’t smoke. These factors will make the difference against skin dryness . The beauty of the skin starts from the inside!

3-Step Skincare Routine

Find out a simple yet effective basic skincare regimen for dry skin.
All products are 100% natural, cruelty free, eco-friendy and always free of harmful chemical ingredients. Get ready to fall in love with your new green beauty rituals!

Skin Quiz

Which are the common symptoms?

It’s a problematic skin type that produce more sebum than others skin type and it comes up with shiny and dull complexion. This excessive sebum production, that in normal situation soften and protect the skin from the external agents, simplify the appearance of enlarged pores and ofter acne. Remember that acne it’s a real inflammatory skin disease and must be cured by dermatologists.

What trigger this skin condition?

Oily skin is caused by many factors, including: genetics, diet, climate, use of medicines, etc. So many variables create different skin conditions. That’s why not all the beauty products studied for this skin type will lead to the same results. Furthermore, oily skin can gets worse during summer (due to high temperatures), puberty (or later, always for hormonals imbalances) and in period of high stress.

How to restore the skin balance in a natural way?

This skin type needs a careful beauty routine to calm down the inflammation, control the sebum production and get rid of clogged pores, without though drying out the skin.

Important!  The first defense is to always apply a mineral sunscreen that will prevent to UV rays to clog the pores.

Cleanser

Firstly oily skin has to be cleansed, twice a day, with gentle cleanser free of aggressive surfactants (SLS) and synthetic added fragrances. Choose cosmetic products that not further irritate a delicate skin condition and don’t try to reduce the excess of oil on the skin at all costs .

Moisturize

Despite the excessice sebum production, even oily skin needs to be moisturize. Choose a ligh gel formula with no silicons. This ingredients are universally considered comedogenic, that promote the occlusion of pores and the development of sebum inside of them (and so acne).

There are some skin care ingredients you should avoid using on an oily skin, especially if they are at the top of the ingredient list (INCI). Let’s see the most famous:

• Myristic acid (Isopropyl Myristate)
• Palmitic acid (Isopropyl Palmitate)
• Synthetic fragrances
• Essential oils
• SLS (Sodium Laureth Sulfate)
• Alcohol (Isopropyl Alcohol, Ethanol, Denatured Alcohol, etc.)
• Petrolatums and Silicones (belonging to the list of ingredients to always avoid)

High comedogenic levels are also found in ingredients of natural origin, such as:

• Some plant oils, like coconut oil.
• Vegetable fats such as cocoa butter and shea butter (Butyrospermum parkii).
• Waxes, beeswax.

These natural ingredients are not “harmful but simply not suitable for an oily acne-prone skin. So their use at its purest form is not recommended. They can be accepted only if in small quantities inside cosmetic products with a studied formulation.

Discover the best natural oils for oily skin

To be mentioned!
Niacinamide (vitamin B3) it’s an excellence ally, that helps the condition of oily skin, thanks to its anti-inflammatory effect and its ability to regulate sebum production.

Treatments

Exfoliate

When you have oily skin, you need to exfoliate to remove dead skin cells and reduce clogged pores. Physical exfoliation can be too harsh for this skin type. Avoid hard facial scrubs and aggressive beauty devices. The better choice for those with oily skin are chemical exfoliants, that use gentle and natural acids (such as fruit acids) to exfoliate. They’re less abrasive and unglue dead cells to make them slough off the skin.

Best make-up for oily skin

Use natural mineral makeup. Mineral cosmetics absorbs the excess oil from the skin and is more resistant over time.
In the end, after a long day, always remove make-up! Evening cleansing is essential, as the impurities in the air and the same pigments of make-up contribute to the creation of imperfections (pimples, blackheads, etc.).

TIP

Who prone to acne and has oily skin should pay attention when searching for specific products for this skin problem, especially on the Net.
Do not trust too much advertising slogans that invite you to purchase a cosmetic product “made on purpose” for you.

In addition to consult your dermatologist, there is a site that can help you with this research.
COSDNA.COM is a website that analyzes many commercial cosmetic products and evaluates their comedogenic level with a score from 0 to 5. It will make you more aware of the potentially irritating ingredients that are inside the product and it will avoid you the choice of something that it could have worsen the condition of a skin prone to acne.

3-Step Skincare Routine

Find out a simple yet effective basic skincare regimen for oily skin.
All products are 100% natural, cruelty free, eco-friendy and always free of harmful chemical ingredients. Get ready to fall in love with your new green beauty rituals!

Skin Quiz

Sensitive skin (or Sensitive Skin Syndrome) is a skin condition that can appear at any age, both in dry skin or combination skin. Especially in industrialized countries, this skin problematic is more common than is thought. Indeed one third of the population suffer from skin sensibility, in different levels, and women are the most affected.

Which are the commons symptoms?

Sensitive skin is very reactive. Who has this skin type can notice rednesses and constant skin rashes. The skin is dry, tight, it can easily flushes and it’s predisposed to have allergic reactions with aggressives beauty products. Signs that can be the alarm bell for dermatological diseases like dermatitis and rosacea (in this case consult your dermatologist).

What trigger this skin condition?

The skin has a natural protective hydrolipidic film, a surface barrier, which protects it from the exterior world and reduce the water loss. Having sensitive skin condition is a result of an alterated epidermal barrier. The trigger can be genetic factors predisposing or environmental factors such as: climate changes, pollution, UV rays, or reasons linked to our lifestyle, like diet and the consume of alcohol.

Most of the time the fault is linked to wrong cosmetic products, which stress the skin with aggressives ingredients like SLS and soaps that alterates the natural skin pH (between the 4,2 and 5,5).

The result?

Dehydration and inflammatory stages that produce unpleasable and annoying feelings on the skin. A weak or compromised skin barrier allows the entry of irritating external aggressors (UV rays, toxins, microorganisms, smog, etc.) causing allergies and break outs.

How to restore your natural skin barrier

Sensitive skin needs a careful skin routine with few focused treatments that soothe the skin inflammation, strengthen it from the inside.

Cleanser

In cosmetic routine prefer hypoallergenic products, those with no ingredients that can cause irritation and allergic reactions to skin like: synthetic fragrances, alcohol, preservative and essential oils. Go for a cleanser free of aggressives surfactants like SLS and SLES (avoid foaming cleansers or the classic soap bar).

During this step, remind that extra hot water can dry out and irritate your skin. Water (especially the hard one) is able to alterate the natural oily layer of sebum on your skin. In the end, gently pad your face with a towel, without rubbing.

Moisturize

After cleansing, apply a rich moisturizing cream or a high concentration of natural oils to nourish and repair the physiological barrier of the skin, getting back the humidity lost. We recommend a broad-spectrum sunscreen offering protection against both UVA and UVB rays.

Treatments

Don’t overdo with aggressive cosmetic cares like exfoliation. Prefer chemical exfoliants, which turns out to be more gentle rather than physical exfoliants (like face scrubs and exfoliators tools).

Here a list of ingredients to check in the INCI  of your cosmetics:

• Bisabolol (a derivate of camomile which boasts soothing properties).
• Calendula Officinalis Flower Extract.
• Avena Sativa (a ultra gentle ingredient which repair the skin).
• Linoleic acid (a omega 6  fatty acid that stands in cucumber oil and in borage oil).
• Honey (by the anti-bacterials and moisturizing properties, it helps to keep your skin hydrated).
• Shea Butter (a great moisturize agent).

TIP

Testing cosmetics before you buy can solve many of your beauty allergic reaction. Do a patch test before using any beauty product.

3-Step Skincare Routine

Find out a simple yet effective basic skincare regimen for sensitive skin.
All products are 100% natural, cruelty free, eco-friendy and always free of harmful chemical ingredients. Get ready to fall in love with your new green beauty rituals!

Skin Quiz

Cloths or washcloths are pieces of fabric, normally made of cotton muslin (but different materials are available for this use) that help you cleanse deeply and carefully your face. They can be used to remove your make-up, as well as a mask or a treatment, but also to have a light exfoliating effect.

Double-faced visage cloths made of organic cotton are the best choice, one soft side for an extremely delicate cleansing (ideal for sensitive skin types) and one textured side for a stronger exfoliating effect. These cloths are machine-washable, they dry quickly and they are the perfect tool to complete your beauty ritual. In order to guarantee the fabric’s freshness and to avoid the presence of bacteria we advise you to wash your cloth every day (manually or in the washing machine). For an even better guarantee, you can buy a cotton and bamboo cloth (naturally antibacterial).

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These cloths are perfect even for children’s sensitive skin!

As an alternative to the classic cloth, you could try the new ecological cleansing disks.
They are available in many sizes and are perfect to remove your make up, masks, etc. They are reusable and they are normally made of organic cotton and bamboo, they are easy-to-use and manually- or machine-washable. Nowadays they are the most natural and sustainable choice you can make, guess that one single reusable disk corresponds to 300 disposable disks!

Jade rollers aren’t hi-tech beauty tools but they are fundamental for a great facial massage.
A beauty device with ancient origins, which derives from the traditional Chinese medicine and that can really make the difference, tightening your skin and giving it a reinvigorating massage for both face and neck.

What about the benefits?

The roller’s mechanical action moving delicately on your skin has effects on the lymphatic system, improves micro-circulation and stretches wrinkles. There are many versions available, with one or two rollers (normally the second roller is smaller than the first one, making it perfect for the eye contour area). For the ones who aren’t experts in crystaltherapy, jade is known to be a resourceful mineral with several properties, such as: it soothes stress, it helps the relaxing process and stimulates the immune system.
Besides, natural jade can maintain a low temperature for long, even when in contact with the skin’s warmth. This unique feature enables us to use the “cold-therapy” which tones and decongests your face to let you get all the anti-age benefits of this precious tool.

How to use it.

After having applied your face serum or your face cream, start massaging delicately your neck’s and face’s skin (without putting too much pressure) with the jade roller always with lifting movements from the bottom upwards, thus opposing to the “gravity” effect. The applied treatments will penetrate better and more deeply.

Which one to choose.

The jade roller is perfect for every skin type (except for sensitive skin, we’ll talk about this in a moment). The choice of your roller type is up to you. If the eye area is the most problematic one in your case (wrinkles, puffiness, etc.) then you’d better choose the two-rollers one, with a big and a small roller, thus making the massage for that delicate eye contour area easier.
Use it in the morning to alleviate the typical wake-up swelling!

If you have a sensitive skin instead, don’t worry, we have the right solution for you: the rose quartz face roller! Rose quartz is famous for its extra smooth texture and it is perfect for the most delicate skins.
If you can’t wait to try this beauty tool, it is important you buy consciously: choose the roller that best fits you and only buy the ones with whole and 100% authentic stones, with a suitable certification declaring their origin area!

TIP

Store your roller in the fridge in order to get an improved result and use it every day for your beauty routine.

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23 St Beauty

It’s thanks to online channels and social media that brand and consumer get in touch. Indeed these have been and are still the best allies for the independent brands.

Communicate through social media has become a leading part to come in contact with people. In beauty world has been a fast success especially due to a personally involvement of the consumer, who loves to try the “new” and most of all wants to tell his own opinion.
The brands can discuss each other, listen and discover the needs of the customer, making him feel the integral part of the enitre process.

“TOGETHER – WE ARE INDIE BEAUTY”.

That’s how this specific beauty sector is showed up since the 2015 at the live event. Founded by the esthetician Jillian Wright and by the entrepreneur Nader Naeymi-Rad, it is a way that support the growth and the success of Indie brands and their founders in the world, in a quickly growing market.
A real celebration of the independent beauty, where it’s possible to discover the latest beauty independents brands and supporting them. Also a space of connections between Indie brands and buyers, print, consumers and investors.

Currently the cities involved after New York are: Los Angeles, Dallas, London and Berlin. You can follow  @indiebeautyexpo on Instagram to stay update you too.

The Indie Beauty and the revolution of  Clean Beauty are usually linked. Most of the independent brands carry on this campaign with daring, focusing on biological and ecological cosmetic (often vegan too). These brand represent an option, a news, a “break” with the past, with innovatives concepts, handmade productions and transparency.
It’s time to take care of your skin in a new way.

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23 St Beauty

The difference of a cleanser to another is basically its formula. On the market there is plenty of them ( in foam, in cream, oil-based or the most “rich” in balm) Let’s find out the formula that will suit the most your facial skin:

Oily skin

the oily skin cleanser will have a creamy formula, to remove the excess of sebum and all the impurities. It’s better to avoid the foaming cleansers, usually suggested for this kind of skin, because too aggressive.

Dry skin

is suggested a creamy cleanser or an oil , to clean and hydrate at the same time.

Sensitive skin

Oil cleanser, for a delicate detersion.

Normal skin

Micellar water, comfortable and versatile.

Mature skin

in this case is necessary a creamy cleans rich in balm to nourish deeply.

The face toner is often takes into granted, and considered an “optional” step, but it’s very important for almost all the skin types.
A correct face toner, turns out to be a precious extra nourishment for our skin beacuse it has the power to add specific ingredients to our routine. Each skin have their own:

Oily skin

a toner formulated with fruit acids, to remove the dead cells from the skin that might clog the pores.

Dry skin

a toner with hyaluronic acid to boost the hydration.

Sensitive skin

a rose water toner, a timeless classic to give relief to reddened skin and irritated.

Mature skin

a specific toner with vitamin E and vitamin C, to contrast the free radicals which cause the aging of the skin.

A powerful allied of our skin. The serums are concentrate doses of actives ingredients that help in case of particular skin problems ( like spots and wrinkles) but also suitable for normal skins, thanks to their antioxidant properties.
They have to be applied before the face cream and the choice of this product must be based on specific needs compared to the skin type, for example:

Anti Spot

a serum created with a blend of ingredients to reduce the hyper-pigmentation. Among the actives ingredients we can find turmeric root, liquorice and Rumex extract.

Anti-ageing

an elixir of youth to slow down the cellular ageing. The ideal is a plant-based collagen, with a blend of marine plants, seaweed collagen, millet and litchi extract.

Antioxidant

a perfect serum to apply in the morning, rich in vitamins. For example the extract of broccoli seeds is rich in antioxidants and fat acids and protect the skin from the UV rays, offering a valid option to the classic retinol.

Anti-imperfections

a probiotic infusion inside the serum will give great hydrating properties and will maintain in perfect health the microbiome. Even ingredients like jojoba milk and birch leaves, highly nourishing, create a protective barrier on the skin.

Don’t skip this step, it’s essential for each skin type. Face cream must never miss during the year ( obviously, chosing the one with the best texture according to the season). Its purpose is to nourish and moisturize the skin, helping to prevent the water loss through the exterior layers of the skin ( which worse with the passing of time). See next the best face cream based on the different textures:

Oily skin

the face cream for oily skin should be in gel, lightweight and water-based, for be easily absorbed.

Dry and mature skin

a face cream by the rich texture with the add of oils.

Sensitive skin

more than a cream, for the sensitive skin, we suggest a face balm. Indicated for really dry skin.

Normal and combination skin

in this case a “lotion” is suitable, a halfway texture between the gel and the cream.

Important!

A daily moisturizing face cream with a broad spectrum SPF could be the ideal allied all along the year. Indeed sunscreen prevents from wrinkles and above all it protects you from develop skin cancer.

A product that can be applied after the serum ( but before face cream) it’s the face oil. That is a pure infusion of vegetal oils which gives an immediately extra hydration! Use a small quantity  (some drops) of the product on the face and tap with fingers, spreading it evenly. Who suffers from really dry skin can use it both morning and evening during the beauty routine, otherwise it’s advisable as a night beauty ritual.
This is not a treatment for any kind of skin and need to be choose with care. Actually, it is suggested to avoid essential oils ( potentially allergenic) and obviously oils with the add of synthetic fragrances ( potentially irritating).

Face masks are the ultimate trend in beauty world! A real booster in your skincare routine. Obviously there are different types ( according to skin problems) and formats ( cream, powder, tissue) each with their application methods.
For some skins ( like the combination one) a great choice is to use two different masks at the same time, so to get both benefits in different areas. For example we can apply a clay face mask ( ideal to absorb the sebum excess) in the T zone, and a moisturizing mask in cream on the rest of the face.

Once a week use the face mask and apply it after the serum.

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23 St beauty.com