Certified organic and natural cosmetics.

Cosm-ethics

Clean Beauty: what does it means?

Cosm-ethics

INCI Cosmetics: ingredients to avoid.

Beauty

Skin Care Routine: how to get perfect skin.

Beauty

Natural face oils for oily skin

Trends

Indie Beauty: the independent Beauty Brands

Beauty

Skin types and skincare routine

Cosm-ethics

Caos Beauty: the truth about natural cosmetics.

The Clean Beauty Way

Welcome on 23 St Diary, the Beauty Magazine about the world of natural cosmetics. Your new reference point dedicated to Clean Beauty, with news, trends, tips, interviews and an in-depth focus on the topic. Every post will represent a new stop in the map that will become a brand-new guide to let you find your bearings in a new idea of beauty. You are about to leave venturing in the most transparent cosmetic products on the market, with a 100% clean INCI, safe, efficient and with a green soul, for a new, non-toxic and cruelty free beauty routine.

Start your trip now!

Beauty

Natural face oils for oily skin

Thinking that a face oil can have a beneficial effect even on shiny skin is hard to believe, but it's true. Get to know the right oils and how to use them.

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Trends

Indie Beauty: the independent Beauty Brands

The new independents brands get into the heart of the new generations. Quality, sustainability, transparency and empathy are the strengths of indie beauty.

...[MORE]

Cosm-ethics

INCI Cosmetics: ingredients to avoid.

What is inside your beauty products? Knowing the INCI of products allows you to understand if the cosmetics you are using might be harmful, allergenic or toxic.

...[MORE]

Cosm-ethics